So, like, what’s the deal? Based on the snippets we got, it seems like there are actually *two* completely separate things happening here that someone’s trying to smoosh together like play-doh. On one hand, you’ve got the actual, bonafide, *Chanel* – the purveyor of ridiculously expensive handbags and perfumes that cost more than my rent. We see mentions of “authentic pre-” (presumably pre-owned Chanel), Chanel consultants ready to answer your burning questions about which shade of red lipstick will best complement your platinum credit card, and, obviously, Chanel watches. All legit Chanel stuff.
Then BAM! We’re thrown into the “Brandless” vortex. And *that’s* where things get interesting. Brandless, as in, the company that tried to sell “essentials” without the fancy branding and inflated prices. The company that… well, uh… *closed down*. Remember? That’s what the articles seem to be hinting at. The whole “Brandless encerrou suas operações” bit. Big oof.
Now, the TikTok account “Brandless Chanel” (bc_projectt) throws a whole other wrench into the gears. They’re a “self-made drawer” (drawer? Like, a dresser? Or someone who draws? My brain hurts.) and apparently into “cool finance stuff but don’t take it to seriously.” Wait… what? How did Chanel get dragged into this finance-loving, dresser-making (maybe?) TikTok world?
Okay, my theory, and it’s *totally* just a theory, is this: Someone saw that Brandless was trying to be all minimalist and essential and thought, “Hey, what if I applied that same logic to Chanel? What if I sold like, *unbranded* Chanel dupes?” It’s like a twisted, slightly illegal, and definitely confusing way of saying, “I’m selling stuff that *looks* like Chanel, but without the price tag (or, you know, the actual Chanel).”
But then there’s the whole “Brandless is dead” aspect. So, is this TikTok account a relic of a bygone era? A ghost of a business plan that never quite materialized? Or is it just a person who genuinely loves Chanel and finance and also enjoys building drawers, and thought “Brandless Chanel” was a cute, ironic name? Honestly, at this point, your guess is as good as mine.
