First off, the spelling? Yeah, the “V” instead of a “U” thing. Apparently, that’s a throwback to ancient Roman stuff. Which, okay, cool history lesson. But sometimes I just wanna google “Bulgari” and I gotta remember the V thing. Minor gripe, I guess.
Anyway, what *is* Bulgari? Well, duh, jewelry. But like… opulent jewelry. The kind that practically screams “I have arrived!” You know, the kind that makes you wanna wear a massive sunhat and pretend you’re Audrey Hepburn or something. And watches! Can’t forget the watches. I personally wouldn’t know the first thing about a fancy watch, but I can definitely appreciate a sparkly one. I mean, who wouldn’t?
Then there’s the whole “La Dolce Vita” vibe they apparently tapped into in the 60s. Bold designs, bright colors… the kinda stuff that makes you think of Sophia Loren sipping espresso in Rome. Which, let’s be honest, sounds way more glamorous than my current reality of, like, doing laundry. But, hey, a girl can dream, right?
And the Serpenti collection! That’s the snake stuff, right? That’s like, *iconic*. I remember seeing it in a magazine once and just being like, “Whoa.” It’s bold, and kinda intimidating, but also super elegant. It’s like, if Cleopatra owned a handbag, it’d probably be a Serpenti. Or maybe a bracelet. Or both.
They talk about them “embracing their Roman identity” and that definitely comes through. All that yellow gold, those sculptural shapes…it’s got a very… *Roman* feel to it. I dunno, maybe it’s just me projecting.
Honestly, it’s the *vibrant colors* that really get me. Like, who pairs colors that outrageously? And somehow, it *works*. It’s like they’re daring you to hate it, but you just can’t, because it’s so… *Bulgari*. I guess that’s the point, huh? To be unmistakable.
