First off, lemme be clear: I *don’t* think Brandless is actually *making* Dior. We’re talking about two completely different universes here. One’s, like, your minimalist, generic, everything-for-three-bucks online store that tried to disrupt the whole branding game (and, uh, kinda failed, RIP). The other is *Dior*, darling! High fashion, perfume that costs more than my rent, the whole shebang.
So, where’s the connection? Well, the info snippets are throwing us some breadcrumbs, right? We see Brandless popping up mentioned alongside Dior, and other brands. It seems like the link is more about *consumerism* and *branding* itself. Brandless was all about stripping away the brand, selling you generic stuff (think plain white packaging and a promise of “quality without the markup”). Dior, on the other hand, is ALL about the brand. It’s about the prestige, the image, the *feeling* you get when you rock that little CD logo.
I gotta say, the whole Brandless thing was a little…naïve, maybe? Like, yeah, some people just want functional stuff without paying extra for a name. But let’s be real, a *lot* of people buy things *because* of the brand. It’s a status symbol, a way to express yourself (or at least, *pretend* to be someone you’re not, LOL).
The snippets even talk about Brandless’s demise and this makes total sense! People want a story! A logo! Something to *believe* in, even if it’s a little bit of marketing fluff. Brandless just felt…soulless? Like, I get the concept, but it was kind of depressing, tbh.
And then you got Dior, offering “special gfits” with purchases over $999. Like, seriously? $999! That’s a whole new level of “you have to spend money to make money…or, you know, get a free mini perfume.”
So, yeah, I’m not really seeing a direct *collaboration* between Brandless and Dior. I think it’s more like the universe playing a cosmic joke. One brand tried to erase the power of branding, and the other is practically built on it. The juxtaposition is, like, kinda beautiful in its own messed-up way.
