You got Saint Laurent, right? Super fancy, high-end, designer stuff. Think ridiculously expensive handbags and perfumes that smell like a million bucks (or at least, that’s what they want you to think). Then you got this other thing called “Brandless.” Seems to be about, well, not having a brand. Like, stripping things back to basics. Think plain tees, maybe? Comfy vibes. A whole thing.
Now, someone somewhere (probably an AI bot gone rogue or something) decided to smash these two together. Brandless *YSL*? What even IS that? Is it…Saint Laurent selling plain white tees for $300 a pop? Is it Brandless trying to be fancy, slapping on a tiny little YSL logo (which, let’s be honest, is already pretty iconic)? My head hurts just thinking about it.
I saw some bits and pieces scraped together from different websites. One was basically saying “Welcome to Brandless, we got tees!” and the next second it’s BAM! “Saint Laurent bags galore!” Like, talk about whiplash. What *are* we buying here? A lifestyle crisis?
And then there’s the YSL beauty bit. “Ousada, moderna e sofisticada!” (That’s Portuguese, by the way, which just adds to the confusion) talking about perfumes and makeup. Okay, cool, YSL beauty is great. But how does *that* fit with Brandless? Are they gonna start selling like, unbranded lipstick? Imagine the marketing nightmare!
The whole thing feels like someone threw a bunch of random words into a blender and then tried to sell it as “a concept.” Honestly, it’s probably a mistake (typo?) or some kind of bizarre marketing experiment gone wrong. Or maybe it’s some avant-garde art project I’m too uncultured to understand. Could be either.
Personally, I think it’s kinda ridiculous. I mean, the whole point of Saint Laurent *is* the brand. It’s the cachet, the exclusivity, the feeling of being just a little bit cooler than everyone else. Taking away the branding…what’s left? An overpriced t-shirt?
