Okay, lemme back up a sec. Burberry started, like, ages ago as some kinda outfitter. The article snippets talk about its “humble beginnings.” Lol, humble beginnings leading to prices that make your wallet cry, amirite? Anyway, they’re known for timeless designs, elegant tailoring, all that jazz. But “timeless” can also mean “kinda boring” if you’re not careful.
And speaking of careful, remember when everyone was rocking that check pattern? Bags, scarves, even, like, dodgy knock-offs from the market? It was everywhere! Maybe *too* everywhere. I kinda got burned out on it, ngl.
Now, enter Daniel Lee. This is where things get interesting. Apparently, he’s the new Kreativdirektor – fancy German, haha – and he’s supposed to “bewahren und gleichzeitig revolutionieren” the brand. Preserve the traditions while, like, totally shaking things up. Good luck with *that*, dude. It’s a tough gig.
I saw something about Jun Ji-Hyun and Skepta being in his campaign. That’s…unexpected. Kinda cool, kinda weird. Skepta in Burberry? Okay, I’m intrigued.
Then there’s Usher. Apparently, he wore a custom Burberry tour look designed by Lee. Okay, Usher always looks fly, so that’s a plus. But what *kind* of look are we talking about? The article snippet mentions Lee taking “inspiration” from Usher’s style. I hope it wasn’t too much like those sparkly suits from back in the day, lol.
Honestly, Burberry’s at a crossroads, I think. They have this *huge* legacy, this undeniable brand recognition. But are they just gonna keep churning out the same old trench coats and plaid scarves? Or is Daniel Lee gonna actually bring something new to the table?
Personally, I’m hoping for a bit of both. Keep the classics, sure, but give us something edgy. Something…unexpected. Something that makes me actually *want* to spend my hard-earned cash on a Burberry piece.
And please, for the love of fashion, no more over-the-top check print. Maybe just a subtle nod, a little wink to the past. You know? Like, “Yeah, we’re Burberry, but we’re *not* your grandma’s Burberry.”
