So, apparently, this Gaby Aghion chick – and seriously, “Aghion,” try spelling *that* after a couple of glasses of wine, right? – founded it back in 1952. I read somewhere she was Egyptian, which is kinda cool. Paris, 1952… sounds dreamy, even if it was probably freezing cold. The big idea, as far as I can tell, was to get away from all that stuffy, super-formal haute couture. Like, who wants to wear something that takes three maids and a butler to put on? Aghion’s vision was more, “Hey, let’s make clothes that are actually comfy *and* chic.” Genius! And, ugh, I totally butchered that name again, sorry!
And the name “Chloé” itself? Supposedly, it came from one of her friends. The friend embodied the look and feel Gaby wanted. I kind of like that, that it’s not some made-up corporate thing. It’s got a bit of a personal touch.
Now, what I find interesting is the whole “ready-to-wear” angle. Apparently, Gaby Aghion kinda invented that! Which, I mean, BIG DEAL. Before that, you were either sewing your own stuff or shelling out a fortune for custom-made outfits. Chloé came along and was like, “Nah, let’s make fashionable clothes that people can actually, you know, *buy*.” I think that’s really cool.
Oh, and the bags? Don’t even get me STARTED on the Chloé bags. They have like, a cult following! I’ve seen some people practically worship their Chloé bags. Honestly, though, some of them *are* really gorgeous. I’ve been eyeing the Drew bag myself, but uh, my bank account isn’t quite on board with that plan just yet. *sigh*
Also, something that kinda sticks out is the whole “feminine freedom” thing. It’s been a theme since the beginning, apparently, and I dig that. It is cool to see the brand keeping that going.
But it is funny to see the “boho” thing mentioned. They never *really* went away, did they?
