First off, let’s be real, Goyard is all about that low-key flex. They don’t plaster logos everywhere like some other brands (cough, LV, cough). It’s that subtle, almost… *knowing* kind of luxury. If you know, you know. And that extends to how they package things, I guess.
I’ve only gotten a couple of my Goyard pieces in actual Goyard boxes. My Monte Carlo clutch and my Vendôme, which, side note, are both gorgeous and totally worth the splurge. But you know what? Those boxes… they weren’t exactly Fort Knox. They were just…boxes. Nice ones, sure, but still. Someone *could* tell it was a goyard.
I guess the whole “discreet packaging” thing comes into play more when you’re getting it shipped, or maybe if you’re super paranoid about someone breaking into your apartment and stealing your precious Goyard goodies (which, okay, maybe I am a little bit paranoid about that, haha).
I’ve seen stuff online about companies that offer “stealth packaging” – basically, they make sure the outside of the box gives zero indication of what’s inside. Like, you could be getting a super rare, limited edition Goyard something-or-other, but the box just looks like it’s full of… I don’t know… garden gnomes. Or something equally un-Goyard-y.
Honestly, I kinda get it. Especially if you’re living in an apartment building where everyone sees your packages. No need to advertise your expensive taste to the world, ya know? Plus, it’s just kinda fun, the whole secrecy thing. Like being a spy or something.
One thing I’m a little confused about is the thread. Apparently, the stitching on a real Goyard is supposed to be a contrasting color, *except* for black bags, which have black stitching. That seems a little… counterintuitive to me? I mean, wouldn’t you *want* the stitching to stand out, so people can admire the craftsmanship? But hey, who am I to question the Goyard gods? Maybe it’s just one of those things that helps you spot a fake. Because let’s be honest, there are a *lot* of fakes out there.
Anyway, back to the packaging… I think the *real* secret to Goyard’s success, and why people care about discreet packaging in the first place, is that it’s just…special. It’s exclusive. It’s a status symbol, whether you want to admit it or not. And the packaging, even if it’s not super-duper secret, is part of that whole experience. It’s like, you’re not just buying a bag, you’re buying into a whole world.
