So, you know Bottega Veneta, right? The place where you can drop the same amount of money as a down payment on a small house for a *bag*. Yeah, *that* place. But here’s the thing: they’re kinda obsessed with being all artisanal and “bottega,” which literally means “workshop” in Italian. They’re trying to get back to their roots. Like, they make really, really good clothes. Handmade stuff.
And it’s not just some marketing schtick, although, let’s be real, it *is* partially that. They actually do this “Bottega for Bottegas” thing every year, showcasing other small, independent artisans. It’s kinda cool, actually. Like, they’re using their platform to give other craftspeople some love. Not just themselves, you know? (Although, obviously, they benefit from that association too).
But what about the *actual* clothes? Well, that’s where it gets interesting. They don’t scream “LOOK AT MY LOGO!” like some brands ( cough *other* brands *cough*). They’re more about the quality, the technique, the… *feel*. Like, you’re supposed to *know* it’s Bottega Veneta because the craftsmanship is just… different. Subtlety is key, they say. Of course, you know it’s Bottega Veneta because the price tag is like, a beacon. A very expensive beacon.
Think about it, the brand goes back to 1966. It was started in Vicenza, in the Veneto region (hence the name, duh). And they’ve stuck with their “no logos, quality above all else” mantra pretty consistently. Except, you know, when they do those big collabs, which are still kinda cool, but still… kinda not? (Personal opinion, don’t @ me).
I mean, sure, they do perfumes and jewelry and all that jazz now, but the real core of Bottega Veneta is still that handmade, artisanal, “we care about the process” thing. Whether you buy into it or not is up to you.
