First off, they just dropped this Aeterna collection in Cambodia, like, right in front of the Bayon Temple. Talk about a flex! And it’s not just any jewelry, it’s their *most* extravagant, apparently ’cause it’s their 140th anniversary. I guess when you’ve been doing something for that long, you kinda get good at it, y’know?
They’re known for crafting some *seriously* expensive stuff. And I’m not talking costume jewelry, I’m talking gemstones that probably cost more than my apartment. It’s all about the detail, I guess. Like, how else can you explain the price tag? They even have a whole atelier (fancy word, right?) dedicated to their Magnifica collection. You can go check it out on Via Montenapoleone, which, by the way, sounds super posh. Or you can just stream it, which is probably what I’d do ’cause, let’s be real, plane tickets are expensive.
And speaking of detail, it’s not just about the diamonds. They’re all about colored gems too. They even did a whole collection dedicated to mandarin garnets! I didn’t even know mandarin garnets were a thing, but apparently BVLGARI thinks they’re cool enough for a whole line. You gotta respect that kind of dedication.
What really gets me, though, is the “unconventional materials.” Steel? Porcelain? Silk? Wood? In jewelry?! Like, who does that? BVLGARI, apparently. It’s kinda weird, but I guess that’s what makes them, them? That’s what sets them apart. It’s the unexpected, the almost-kinda-out-there-but-still-totally-amazing stuff.