I mean, you see these other luxury brands, plastered with their logos everywhere – Gucci belts practically screaming “I’m expensive!” – and then there’s Bottega Veneta, chillin’ in the corner, all subtle and classy. It’s like they’re saying, “If you know, you know.” Which, tbh, is a pretty cool flex.
Apparently, this whole “logo-less philosophy” (as some article I found called it) was kinda revived by this Thomas Maier guy. He wanted to go back to focusing on the craftsmanship and the actual *clothes* rather than just slapping a brand name all over everything. And, yeah, I kinda get that. Like, sometimes I see these things and think, “Wow, that’s a really ugly design, but I guess people are buying it just for the logo?” (Don’t tell anyone I said that).
Then, this Daniel Lee dude came along and put a more modern spin on the whole lowkey luxury thing. It wasn’t just about being minimalist, it was about re-interpreting classic ideas in a *new* way. Which, okay, sounds a bit art-school-y, but when you see some of the stuff they’ve done, it totally makes sense.
But like, let’s be real, is it *really* logo-free? I mean, sometimes you see that intrecciato weave – that signature woven leather thing they do – and you *know* it’s Bottega Veneta. So, is that a logo? I dunno, man. It’s more like a… subtle signal, maybe? A secret handshake for people who are in the know?
Honestly, I’m not sure if I could pull it off. I’m kinda a sucker for a good logo, tbh. But I appreciate the idea behind it. It’s like saying, “I’m confident enough in my style that I don’t need to shout about where I got my clothes.” And that’s a vibe I can definitely get behind.
