I mean, yeah, they’re known for those totes that everyone seems to be carrying (or at least aspiring to carry). And Saks OFF 5TH has, like, *some* Goyard stuff… discounted? That’s a weird thought, to be honest. Goyard on sale feels kinda… wrong. Anyway, back to hats.
Because that’s where it gets interesting. You see those Boîte Chapeau things? Like, literally hat boxes. And not just any hat boxes, *Goyard* hat boxes. Round, kinda quirky, probably costing more than my entire wardrobe. Who even buys these things? People with SO MANY hats, I guess? I can barely keep track of my one baseball cap (which, by the way, is *definitely* not Goyard).
And then there’s the Alto Hatbox Trunk Bag. Ok, trunk *bag*? That’s a mouthful. So it’s like, a mini trunk, but also a bag? My brain is melting a little. But the point is, Goyard doesn’t just do totes, guys. They’re seriously into the whole “opulent luxury” thing, as that one snippet says. They’re selling the lifestyle, the *idea* that you have so many hats you need a special trunk just to cart them around.
Honestly, it’s kinda ridiculous. But also… kinda amazing? Like, imagine rocking up to a party with a Goyard Alto Hatbox Trunk Bag. People would be like, “Whoa, who *is* that?” Even if you only had, like, one fedora in it. The *impression* is what matters, right?
And that’s Goyard, I think. It’s not just about the practicality, or even the quality (though I’m sure it’s top-notch). It’s about the statement. It’s about saying, “Yeah, I have so much money I need a special bag just for my hats. Deal with it.”
