Okay, so, I stumbled on this article about how, like, a bunch of handbags bought in the US didn’t even *have* logos. Like, whaaaaat? Is that a thing now? Are people, like, *trying* to be all incognito-rich? It’s a head-scratcher, honestly.
Then you get this Italic’s thing, right? Offering unbranded luxury goods. So, the idea is basically, you get the fancy materials and craftsmanship without the screaming “I SPENT A TON OF MONEY” logo. I guess I can see the appeal. You know, subtle flex. Maybe? It’s like, you’re in the know, but you don’t need to shout it from the rooftops.
And then there’s CHANEL opening this *massive* jewelry and watch store in New York. Ten years in the making! Like, talk about commitment. So, they’re definitely doubling down on the, you know, *branded* luxury thing. Which makes the whole unbranded conversation even more confusing, tbh.
I mean, look at the RealReal. They’re selling pre-owned CHANEL handbags *with* the logos. And people are buying them! Up to 90% off, which is…tempting, not gonna lie. But the fact that the logo is a selling point is kinda the opposite of the unbranded thing, right?
And then I saw something about sustainable clothing and DIY beauty recipes linked to CHANEL bracelets? Okay, that just feels…random. Like, what’s the connection? Is it just because CHANEL is a luxury brand and luxury = feeling good? I dunno, man. The internet is a strange place.
Ugh, then there’s the whole “Chanel’s use of personal data” thing. We ALL have to agree to it. It’s like, “Accept Decline Close.” There’s no *real* choice, is there? It’s like, “Give us your data or GTFO.” Which is a whole different rant, but it’s definitely part of the CHANEL experience now.
So, where am I going with all this? Honestly, I’m not entirely sure. It feels like CHANEL is trying to be everything to everyone. Branded, unbranded (kinda), sustainable-adjacent (?), and definitely data-hungry.
